Where Ideas Have Heart
Happy Coaching isn’t your typical training firm. We believe a significant business breakthrough is like the perfect punchline in stand-up comedy: it’s not just a clever line; it’s a moment of sudden insight that delivers awakening and joy. But a punchline only lands if there is a masterful setup. In business, that setup is Empathy. By deeply understanding your customers and your team, you pave the way for genuine innovation. We exist to provide that setup, acting as your partner in empathy-driven transformation to turn challenges into opportunities.
Our Vision: A world where empathy and creativity transform connection into innovation—empowering individuals and teams to lead with heart and reimagine what’s possible.
Our Mission: To unlock collective potential through empathy-driven coaching. We specialize in turning 'I' into 'We,' igniting creativity and fostering authentic connections that allow teams to transform challenges into shared opportunities.
In an era where technology can be dehumanizing, we use it to do the opposite. We view AI not as a replacement for human connection, but as an accelerator for it. Our approach integrates professional coaching and Design Thinking with advanced AI-powered tools. This 'Empathy Engine' delivers data-driven insights into team dynamics and sentiment, expediting research so your leaders can focus on Higher-Thinking Skills—the cognitive control, resilience, and ethical decision-making that machines cannot replicate.
Founder | Lead Innovation Consultant | Certified Professional Coach
The Architect Behind the Empathy Engine Persy Chung leads Happy Coaching with a unique philosophy: that true innovation is an act of empathy. With a background that bridges the gap between Information Technology in Education and Human-Centric Coaching, Persy specializes in turning the "soft skill" of empathy into a hard, measurable business strategy.
He does not just teach theory; he actively facilitates transformation. From leading the Innovative Leadership Programme (ILP) for the Civil Service College to designing empathy-driven ecosystems for the ICAC, LCSD Conservation Center, etc. Persy empowers leaders to navigate the age of AI with "Higher-Thinking Skills" that machines cannot replicate.
Persy holds a comprehensive portfolio of global accreditations, ensuring that every Happy Coaching engagement is backed by recognized international standards.
1. Academic Foundation
• MSc (ICT in Edu): Master of Science in Information Technology in Education.
◦ Focus: Pedagogical excellence and the integration of technology in learning environments.
2. Innovation & Design Thinking Authority
• Global Innovation Management Institute (GIMI):
◦ Certified Innovation Professional
◦ Train The Trainer for GIMI Certified Program
◦ Innovation Management Level 3: Innovation Manager
◦ Innovation Management Level 2: Innovation Master
◦ Innovation Management Level 1: Innovation Associate
• IDEO:
◦ Certification of Facilitator of Human-Centered Approach
• DesignThinkers Academy:
◦ Certification of Design Thinking Facilitation
◦ Certification of Advanced Design Thinking
◦ Certification of Design Thinking Fundamentals
3. Professional Coaching & Leadership
• International Coach Federation (ICF): Certified Professional Coach
• Asia Coach Center: Certified Professional Business Coach Training
• John C. Maxwell: The 360 Degree Leader Facilitator
4. Cognitive Psychology & Human Dynamics
• American Board of Hypnotherapy:
◦ Certified Hypnotherapist
◦ Registered Hypnotherapist
• The Time Line Therapy Association:
◦ The Time Line Therapy Practitioner Certification
◦ Relevance: These certifications support the "Cognitive Control" and emotional resilience aspects of the C.H.A.N.G.E. model.
5. Quality Management & Standards (HKQAA)
Persy ensures organizational rigor through certified management systems:
• ISO 10015: Training Management System
• ISO 30401: Knowledge Management System
• ISO 21001: Professional Education Management System
6. Communication & Visualization
• Visme: Creating Memorable Visual Presentations Certification
1. Empathy: Deep understanding as our foundation.
2. Awareness: Mindful insight into self, others, and our world.
3. Love: Nurturing kindness and meaningful relationships.
4. Collaboration: Uniting diverse minds for shared success.
5. Joyful Learning: Growth through curiosity and play.
6. Innovation: Bold creativity fueled by trust.
